Social media is being used in just about every industry these days. Whether to keep clients informed about the happenings in the office or you’re looking to draw new clients in, there are various ways that financial advisors can utilize social media as leverage. In today’s blog, the team at Alpha Droid is going to cover some of the things that financial advising practices can do to improve their social media to ensure their profiles benefit their business.
Recognize Your Audience
One of the most common mistakes made with social media is a lack of understanding of who the audience is. At the end of the day, the people interacting with your social media profiles are the ones that you want to be speaking to through your posts. There are a couple of ways that you can ultimately define who your posts should be focused on.
You can start by looking at the people that are currently interacting with your social media posts. If they’re people that you’d like to have been interacting with your page, then you’re doing something right. If, on the other hand, you’d like to attract new clients, defining the audience is all the more important. Consider their age, gender, profession, and the like. By defining your audience, you can create the quality content you need to draw them in.
Create Your Brand
Social media is a fantastic way to show off the brand that you’ve created, so you want to make sure that you do your brand justice. Your profiles should reflect the energy and mission of your company. Before you go all out and work on your profile, spend some time figuring out what you’d like to convey through your profile. Do you want to come off as a financial advisor that is personable and friendly? Or would you rather focus on being a source of knowledge that potential clients can turn to?
By determining what image you’d like to display on social media, you can adequately fill out the information on your page. Aside from that, you can get a sound idea of what type of content is going to best contribute to the brand that you’ve created and want to showcase.
Choose Wisely With Pictures
The various profiles that you can create on social media all have one thing in common: media. Every social media platform offers the opportunity to upload and share images. Aside from that, social media allows you to pick the picture that is tied to your profile. With that being said, you want to make sure that you’re taking the time to choose wisely with the photos that you’re uploading.
Your profile picture should be something that not only represents your financial advisory practice, but that also looks professional and helps build credibility for your brand. For that reason, we always suggest having professional photos done for your social media profiles — at the very least for your profile picture.
Consider the Different Platforms
There are so many different platforms available when it comes to social media. Each platform has something that makes it unique from the others. The thing that business owners need to note, financial advisors included, is that there is something to benefit from each and every platform available. Before you eliminate specific platforms, take some time to really learn about the benefits of the platform itself.
The reality is that there is something that can be gained from each individual platform, so why not make the most of it? While LinkedIn may be the most commonly used platform for individuals in the financial advising world, don’t feel like there isn’t some way that you can benefit from more mainstream platforms like Instagram and Facebook. If you get creative, these frequently used platforms could be a game changer for your practice.
The key to social media helping your financial advising business is to create content frequently. The more that you interact, the better your chances of being successful on social media will be. Now, it’s important to note that quality over quantity should always be the priority with social media. Putting out poorly written content or posts that aren’t interesting enough to engage in is only going to waste your time.
To make sure that you’re providing followers with content that they enjoy, spend some time creating a calendar for your posts. This not only helps by providing you with some time to create quality content, but it also helps ensure that you’re posting regularly.