Whether you’re a financial advisory business that has been around for years or you’re a new practice that’s just getting started, bringing in new customers and putting your business out there is a must. In today’s blog, the team at Alpha Droid is going to talk about a few of the things that you can do to boost your financial advising business. Let’s get started.
Create Social Profiles
Social media is something that a good chunk of society interacts with on a daily basis. Whether they’re catching up with friends, sharing photos of their vacation, or simply scrolling in bed, most people spend a couple of hours glued to their phones on social media. This is precisely why it’s so important for financial advisors to have profiles on every single platform. Even in the times where it seems completely random or awkward to have a profile, there are plenty of ways that you can appeal to your desired audience based on what that platform is known for.
Reach Out to Clients
The clients that you currently have are a great way to boost your business. Did you know that most people will turn to friends and family for recommendations before they turn to the internet? That means that word of mouth is still one of the best ways to market your business. That being said, you want to make sure that the clients that you currently have are having an incredible experience working with you.
Aside from providing them with top-notch service, taking some time to reach out to clients on birthdays, holidays, and anniversaries of being with your practice can really leave a lasting impression. These types of actions make your clients feel valued, but they also separate your business from other financial advisory businesses out there — which is exactly what you want.
Thank You Letters
As we just finished saying, your current clients are likely to bring you some additional business because they refer you to their friends or family. If that is the case, you shouldn’t let it go without notice. Taking some time to thank your clients for their referral is yet another way that you can show them just how much you value what they’re saying about your financial advising practice.
If you are looking to increase the number of new clients that you’re getting or you’ve noticed referrals coming in, it could be beneficial to include a gift card or discounted service to anyone that is sending people your way. While it may seem like extra money that you’re spending, it’s nothing compared to the value of a new customer — especially if you keep them for a lifetime. Even if you choose not to do this, a thank you card is always a nice touch.
Getting people to come through your door can be challenging. If you’ve struggled with getting fresh foot traffic, it might be worth it to organize an event at your office. Whether you have a speaker that comes or you host an open house with free quotes on financial advisory services, events are always a great way to get people to come in. Book a caterer to bring in some hors d’ oeuvre and pick up a couple of bottles of wine for guests to enjoy. At the very least, this is an excellent way for people to learn about your business, and at best, this is an easy way to build your network and meet potential clients.
There are countless events that are designed with financial advisors in mind, but there are also plenty of events that could help you with boosting your events. Whether it’s a seminar that is teaching more about ways to market your business, an industry presentation touching on current happenings you should be aware of, or it’s simply a fundraiser that you donated to, attending events is a fantastic thing to do. By attending events, you can boost your business, but you can also increase your network. You never know who you’re going to meet at an event, so make sure that you always carry a couple of business cards with you.
Aside from formal events like the ones we’ve listed above, consider attending local events like trade shows that allow you to showcase your practice to locals. This is one of the best ways to display your business in the community, and it gives you the chance to talk to people passing by. You’d be surprised at how much business you could acquire from a day at a trade show.
Incorporate Alpha Droid
If you really want to make sure that your business is booming, one of the best things that you can do is provide your clients with incredible results. Alpha Droid is a formulated algorithm that is designed to provide financial advisors with the insight they need to current market trends. Our software is designed to assist financial advisors so that they feel confident in the work they’re doing for their clients.
Take some time and learn more about our asset allocation software and the reason behind why we created it in the first place. If you think that your practice could benefit from it, start your 30-day free trial and see for yourself just how beneficial this software could be for your business. Feel free to contact our team with any questions, concerns, or inquiries you have. We would be more than happy to get you taken care of.