As a financial advisor, your reputation is critical. It’s your reputation that will build confidence in your current clients while also helping you attract new clients. From the results that you’re able to provide to the customer service that you offer each client, every bit of the services that you offer is going to play a part in what people are saying about their experience working with you. It’s also this reputation that clients seeking a financial advisor will look at. So, it’s crucial that you take your online reputation seriously, and you know how to manage it.
In today’s blog post, we are going to touch on a few tips that can help you with managing your online reputation. At the very least, these pointers will provide you with some insight into the various areas that an online reputation exists. Let’s dive in.
Stay On Top of Online Reviews
One of the best places to start working on your reputation management is your online reviews. Any online reviews are going to be the first thing that people see when they search your name, so you want to make sure that you know what’s showing up when they do so. The best way to determine what your reviews say is to type your name into the search bar of Google.
By typing your name into the Google search bar, you can see the first things to show up when people search for you. If there are reviews, these are the ones that any potential customers are going to see if they search for you or your services.
In the case that potential clients search for your name or search for a financial advisor in the city that you live in, the last thing that you want to pop up are bad reviews. In most cases, a bad review is going to stop these potential customers search right then and there. If you’re hoping to make it beyond that point, then you want to ensure good reviews are popping up first.
The good news is, bad reviews aren’t the end of the world — they happen for everyone. The sooner that you realize this, the better. It’s all about how you choose to respond to them and handle them. By addressing the bad review and reaching out to that individual, you have the opportunity to turn that bad review into a good one.
Focus on Your Social Profiles
While Google is the first place that comes to mind when you think of an online presence, it certainly isn’t the only place that you need to be wary of. Social media has provided many platforms for individuals and businesses alike to create a presence online. These profiles are yet another area that you need to stay on top of when it comes to your online reputation.
For starters, it’s absolutely necessary that you have some sort of presence on the various platforms available. This is beneficial because potential clients are all the more likely to find you regardless of where they’re looking. So, you want to start by making sure that you have a profile on Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest, and any other platforms you know of. Once you’ve created these platforms, you want to make sure that they are up to date with current information to help people get a hold of you and gather the information that they need.
The content that you publish on these types of social platforms is going to be pertinent to your online reputation because it is a direct representation of who you are and what your clients can expect from you. With as many social platforms as there are these days, it isn’t so surprising that many financial advisory practices hire someone to manage the content being posted on all their social media accounts.
Think First, Post Later
An online presence is something that everyone needs, but the last thing that you want is to regret the content that you’re sharing. For that reason, it’s always suggested that you take some time to think about what it is you’re posting. It doesn’t matter which platform you’re going to be posting on, make sure that you think through it before you publish it.
This is true for the posts that you make on your social media accounts, the blogs that you share on your website, and the comments that you make on the profiles of others. Each and every post that is published will be visible by the public and interpreted differently by each individual. To ensure that what you’re posting doesn’t hurt your online reputation, read through it multiple times before you commit to posting.
Incorporate Alpha Droid to Your Strategy
Managing your online reputation can be time-consuming and, while it’s essential, you don’t want it to take away from the time set aside for strategy. If you’re able to streamline your strategizing, the more time you’ll have to focus on the additional responsibilities you have as a financial advisor.
The algorithmic trading strategy software created by Alpha Droid has become a valuable tool for financial advisory practices across the nation. From assisting with successful strategies for client portfolios to providing insight on current market trends, the Alpha Droid software can drastically improve your day-to-day routine. If you’re interested in seeing just how useful this software can be, start the 30-day free trial that we offer. From there, feel free to reach out to our team with any questions or inquiries that you may have, and we would be more than happy to get you taken care of.